NEWNEW is a communications agency sprung from Fashion Tale Magazine. Most of the time we start
working from the question - How do we advertise without doing advertising?
We try to make communication that has a built in news value and encourages involvement.
We use whatever we can to achieve this, without prestige and restraints.
What ever works will work.
ABOUT US or visit our BLOG
ROOKIES BY ROOKIES
Rookies by Rookies is a collaboration between The Swedish Fashion Council and Berghs School of Communication.
Rookie fashion brands gets marketing help from the students of Berghs SoC. We held lectures and tutored the students
through their assignment, evaluated their ideas and helped them contact photographers. The final result was featured
in abribuses provided by sponsor JCDecaux, in Sofis Mode - Aftonbladet and in Stockholm Fashion Week Magazine.
Through the process we shot this behind the scenes film.
DOP: Erik Hedman
Editor: Nikolina Fridman
Client: Berghs School of Communication
STOCKHOLM FASHION WEEK MAGAZINE AW10
First issue of Stockholm Fashion Week Magazine by NEWNEW will soon arrive in Copenhagen,
Stockholm and Oslo for the Fashion Weeks. You will also find it in Gothenburg and Malmo.
Creative Director: Carl-Axel Wahlström
Editor: Mattias Manitski
Photographers: Andreas Kock, Anders Linden, Carl Bengtsson, Jimmy Backius, Marcus Palmqvist & Patrik Sehlstedt
Illustrators: Cecilia Carlstedt & Alexander Rehnström
Writers: Josefin Ekman, Johan Magnusson & Maya Saksi
Stylists: Rebecca Cohen, Elin Edlund, Ellen af Geijerstam, Ursula Wångander
Client: The Swedish Fashion Council
THE ELLE GALA 2010
NEWNEW shoot all the glamour and glitz of the 2010 Elle Gala to be published at the ELLE website.
Twelve films in total with interviews, fashion shows and all the awards.
DOP: Niklas Johansson & Erik Nordlund
Client: ELLE SWEDEN
GANT BY MICHAEL BASTIAN
NEWNEW produced three teasers and one short film for the exciting new collaboration between GANT and Michael Bastian.
The first teaser premiered on DETAILS.com and the second teaser on Vanity Fair.com
DOP: Niklas Johansson
Client: GANT
GANT 60 YEAR ANNIVERSARY
NEWNEW produced short films of the GANT 60 years anniversay party in Stockholm.
DOP: NEWNEW
Client: GANT
FASHION BLOGGERS
We produced this short documentary about Swedish fashion bloggers. The interviews stirred up a bit
of commotion among established fashion journalists, raising questions about objectivity and independent reporting on the fine line
between marketing, entertainment and journalism.
FASHION TALE 3
Fashion Tale is not a magazine, it is an idea. Our mission is constant reinvention of the fashion magazine, the physical product as well as the editorial content.
We work with internationally renowned creators who, like ourselves, are perfectionists. You find Fashion Tale in 15 countries at well-stocked news agents
and international design shops such as Colette, Harrods and 10 Corso Como.
Creative Director: Carl-Axel Wahlström
Fashion Director: Hanna Hedman
VELOUR AW09
NEWNEW produced a short film, campagn pictures and lookbook pictures for Velour AW09 collection.
DOP: Carl-Axel Wahlström
Still photographer: Anders Linden
Stylist: Stina Persson Helleday
Models: Jimmie K at Stockholmsgruppen & Isabelle S at Mikas
Hair & Make up: Pari Damani
Client: Velour
FASHION TALE 2
Fashion Tale is not a magazine, it is an idea. Our mission is constant reinvention of the fashion magazine, the physical product as well as the editorial content.
We work with internationally renowned creators who, like ourselves, are perfectionists. You find Fashion Tale in 15 countries at well-stocked news agents
and international design shops such as Colette, Harrods and 10 Corso Como.
Creative Director: Carl-Axel Wahlström
Fashion Director: Hanna Hedman
FASHION TALE 1
Fashion Tale is not a magazine, it is an idea. Our mission is constant reinvention of the fashion magazine, the physical product as well as the editorial content.
We work with internationally renowned creators who, like ourselves, are perfectionists. You find Fashion Tale in 15 countries at well-stocked news agents
and international design shops such as Colette, Harrods and 10 Corso Como.
Creative Director: Carl-Axel Wahlström
Fashion Director: Hanna Hedman